gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n. (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

（为引人注意或诱人购买而搞的）花招，把戏，噱头
an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
1. a promotional/publicity/sales gimmick
  以推销 / 宣传 / 销售为目的的花招

noun

any clever maneuver
1. he would stoop to any device to win a point
2. it was a great sales gimmick
3. a cheap promotions gimmick for greedy businessmen
Synonym:devicetwist
something unspecified whose name is either forgotten or not known
1. she eased the ball-shaped doodad back into its socket
2. there may be some great new gizmo around the corner that you will want to use
Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
a drawback or difficulty that is not readily evident
1. it sounds good but what's the catch?
Synonym:catch

It is just a public relations gimmick
这只不过是一种公关伎俩。
In the modern tradition, on the basis of the adornment gimmick, forms, porcelain, forming a new development has artistic features.
现代古彩在继承传统的基础上，装饰手法、表现形式、瓷器造型都有发展，形成新的艺术特色。
Comes complete with a special gimmick on Bicycle stock and a full color, photo-illustrated instruction sheet.
来完成一个特别的招数对自行车股票和全彩屏，图片，图文并茂，语言表。
They give away free gifts as a marketing gimmick.
他们免费分发礼物，作为一种营销手段。
Look for a marketable gimmick.
寻找销售噱头。
The advertisement is just a gimmick to make consumers buy their products.
宣传只是一种使消费者买他们产品的花招。
The exhibition is informative, up to date, and mercifully free of gimmicks.
这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。
Free gifts given away with purchases are just another sales gimmick.
购买商品可得到免费赠品只不过是销售上的又一个花招。
Stella: So you think he had some gimmick?
史黛拉：所以你认为他有什麽秘密装置？
At a low price auction method for the gimmick of thee-auction will undoubtedly attract Chinese buyers.
以低价竞拍为噱头的电子商务竞拍方式无疑会吸引中国买家。