hype

英 [haɪp]

美 [haɪp]

n.  (电视、广播等中言过其实的)促销广告，促销讨论
v.  夸张地宣传(某事物)

复数：hypes　第三人称单数：hypes　

TEM8BEC

Collins.2 / BNC.12443 / COCA.8395

短语动词

牛津词典

noun

• （电视、广播等中言过其实的）促销广告，促销讨论
  advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is
  1. marketing/media hype
     夸张的促销 / 媒体广告
  2. Don't believe all the hype─the book isn't that good.
     别相信那些天花乱坠的宣传——那本书没那么好。

verb

• 夸张地宣传（某事物）
  to advertise sth a lot and exaggerate its good qualities, in order to get a lot of public attention for it
  1. This week his much hyped new movie opens in London.
     本周他那部被大肆炒作的新电影在伦敦上映。
  2. The meeting was hyped up in the media as an important event.
     这次会议被媒体吹成一件大事。

柯林斯词典

• N-UNCOUNT 天花乱坠的广告宣传;炒作
  Hypeis the use of a lot of publicity and advertising to make people interested in something such as a product.
  1. We are certainly seeing a lot of hype by some companies...
     我们无疑已经看到来自一些公司的大肆宣传。
  2. My products aren't based on advertising hype, they sell by word of mouth.
     我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。
• VERB 大肆宣传（或吹捧）
  Tohypea product means to advertise or praise it a lot.
  1. We had to hype the film to attract the financiers...
     我们不得不热炒这部电影以吸引投资人。
  2. These gurus are being promoted by publishers and hyped in the business press.
     这些权威得到了出版商的力推和商务出版界的大肆宣传。
  3. Hype upmeans the same ashype.
     hype up 同 hype
  4. The media seems obsessed with hyping up individuals or groups...
     媒体似乎热衷于大肆吹捧某些个人或团体。
  5. He felt the film was hyped up too much.
     他觉得这部影片炒作过头了。

英英释义

noun

• blatant or sensational promotion
  Synonym:ballyhoohooplaplug

verb

• publicize in an exaggerated and often misleading manner

双语例句

• I'd think this whole thing was just a hype!
  我觉得这个事情（电影）完全是在炒作。
• These gurus are being promoted by publishers and hyped in the business press.
  这些权威得到了出版商的力推和商务出版界的大肆宣传。
• Despite all the hype, I thought the film was pretty boring.
  尽管这部电影进行了大肆宣传，我还是觉得它相当无聊。
• Note too that soggy stock markets from Wall Street to China have ignored the hype so far.
  同时也要注意到，迄今为止，从华尔街到中国，沉闷的股市都对大肆宣传置之不理。
• This only goes to show that India's rise is media hype.
  这就更证明了印度的崛起只是媒体炒作。
• Everyone at school used to hype each other up about men all the time.
  过去在学校大家经常相互煽动彼此对男人的兴趣。
• Divested of the hype surrounding its launch, the show can now emerge as a full-fledged classic.
  没有了上映时的炒作，这场演出现在可以作为一部真正意义上的经典之作亮相了。
• So was this just media hype or part of a political game?
  那么这只是媒体宣传或政治游戏的一部分？
• You may have bought into the hype and started designing and planning with agility in mind.
  您可能对这些宣传信以为真，并开始在考虑到敏捷性的情况下着手设计和规划。
• All this hype about decoupling and China pulling the world out of recession is baloney.
  所有那些关于脱钩和中国让世界摆脱衰退的大肆宣传都是胡扯。