niche

英 [niːʃ]

美 [niːʃ]

n.  舒适或称心的工作(或生活等); (产品的)商机; 市场定位; 壁龛; (山体)凹进的地方

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Collins.1 / BNC.9792 / COCA.5822

牛津词典

noun

• 舒适或称心的工作（或生活等）
  a comfortable or suitable role, job, way of life, etc.
  1. He eventually found his niche in sports journalism.
     最后他在体育新闻界找到了理想的工作。
• （产品的）商机；市场定位
  an opportunity to sell a particular product to a particular group of people
  1. They spotted a niche in the market, with no serious competition.
     他们看到市场上一个竞争不激烈的商机。
  2. a niche market
     有利可图的市场
  3. the development of niche marketing (= aiming products at particular groups)
     针对某群体的产品营销开发
• 壁龛；（山体）凹进的地方
  a small hollow place, especially in a wall to contain a statue, etc., or in the side of a hill
• 生态位（一个生物所占生境的最小单位）
  the conditions of its environment within which a particular type of living thing can live successfully

柯林斯词典

• N-COUNT (有自己特定的需求、目标顾客和产品的)小众市场，缝隙市场，利基市场;商机
  Anichein the market is a specific area of marketing which has its own particular requirements, customers, and products.
  1. I think we have found a niche in the toy market...
     我想我们已经在玩具市场找到了一个商机。
  2. Small companies can do extremely well if they can fill a specific market niche.
     如果能填充特定的市场空白，小公司可以发展得相当出色。
• ADJ (营销)针对特定客户群的，细分的;专营的
  Nichemarketing is the practice of dividing the market into specialized areas for which particular products are made. Anichemarket is one of these specialized areas.
  1. Many media experts see such all-news channels as part of a general move towards niche marketing...
     很多传媒专家把这些纯新闻频道看作是朝着细分市场这一大势转变的组成部分。
  2. The Japanese are able to supply niche markets because of their flexible production methods.
     日本人具有灵活的生产方式，故而能满足特定客户群的需求。
• N-COUNT 壁龛;(山体或悬崖上的)凹洞
  Anicheis a hollow area in a wall which has been made to hold a statue, or a natural hollow part in a hill or cliff.
  1. Above him, in a niche on the wall, sat a tiny veiled Ganesh, the elephant god...
     在他上方墙上的壁龛里安放着一尊极小的蒙面象头神伽内什的塑像。
  2. There was a niche in the rock where the path ended.
     小路尽头的岩石上有一个凹洞。
• N-COUNT 称心的工作;合适的活动
  Yournicheis the job or activity which is exactly suitable for you.
  1. Simon Lane quickly found his niche as a busy freelance model maker.
     西蒙·莱恩很快找到了适合自己的位置，成了一名忙碌的模型制作的自由职业者。
• PHRASE 为自己创造一个稳固的位置
  If youcarve a nichefor yourself, you organize your work to create a secure position.
  1. ...a firm of solicitors that has carved a niche for itself in handling claims for investor compensation...
     凭借为投资者赔偿诉讼提供服务谋得一席生存空间的律师事务所
  2. The new superconductors look set to carve themselves a useful niche in the world's electrical industries.
     这种新的超导体看起来很有可能在世界电气工业中占得能够发挥作用的一隅。

英英释义

noun

• an enclosure that is set back or indented
  Synonym:recess
• a small concavity
  Synonym:recessrecessioncorner
• (ecology) the status of an organism within its environment and community (affecting its survival as a species)
  Synonym:ecological niche
• a position particularly well suited to the person who occupies it
  1. he found his niche in the academic world

双语例句

• The rare banks that have the resources to operate in this environment will have a business niche to themselves.
  能够有充足财力在这种环境中交易的银行为数不多，它们自身也将成为未来的利基市场。
• Now that we have our niche we need to find out what models and brands are most popular.
  现在我们已经重新定位，我们要找出什么型号和品牌是最受欢迎的。
• It also shows how smart marketing and product development can help a niche product grow.
  它还表明，巧妙的营销和产品开发，如何能够有助于细分产品的成长。
• The Japanese are able to supply niche markets because of their flexible production methods.
  日本人具有灵活的生产方式，故而能满足特定客户群的需求。
• What Niche you capture is all up to you.
  什么是小生捕捉一切要看你了。
• What's absolutely clear is that Panasonic and Olympus have identified and quickly exploited a niche in the market.
  毋庸置疑的是松下和奥林帕斯已经找到并且迅速开发了一个独特的市场。
• The anticipated increase provides significant opportunities for large-scale as well as niche and boutique market venues.
  预期的增长为大型和中小型市场提供了重要的机会。
• The spatial niche of dominate forest populations in Baihuwan forest regions were discussed in this paper.
  对百户湾森林群落优势种群空间生态位进行了研究。
• Many media experts see such all-news channels as part of a general move towards niche marketing
  很多传媒专家把这些纯新闻频道看作是朝着细分市场这一大势转变的组成部分。
• But if you do then you will find and conquer any niche that you wish to enter.
  但是，如果你这样做，然后你会发现和征服任何利基说，你想进入。