ploys

英 [plɔɪz]

美 [plɔɪz]

n.  计谋; 策略; 手法; 花招
ploy的复数

柯林斯词典

• N-COUNT 计策；计谋；手段
  Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
  1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
     圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

双语例句

• Such ploys, whether legal or illegal, have occurred in a world where a high proportion of boardroom pay consists of equity and stock options.
  事实上，董事会薪酬的很大部分由股票和股票期权构成，于是这些手段便自然而然地产生了，不管合法还是非法。
• Massive Public Architecture Design is now limited to monotonous ploys and invariable thoughts.
  而大型公共建筑设计正困于手法单调、思维陈旧、问题域狭隘。
• Better ploys are perhaps to ask topical or local questions, or even to discuss in conversation what the weather is like or what color the walls are painted.
  更好的手段也许是问一些专题或当地问题，或者，甚至讨论天气怎么样，或墙上喷了什么颜色。
• She tried many ploys to get the boy interested in her.
  她试过很多伎俩去赢取男孩的青睐。
• She does not shop too much, she is overly susceptible to marketing ploys.
  她不是购物狂，只是太容易被行销广告欺骗。
• But the apparent negativity actually masked one of chelsea's most effective ploys: to squeeze Cristiano Ronaldo from the contest.
  不过从表面看来的消极性其实是遮盖了切尔西的其中一个最有效的手段：将克里斯蒂亚诺。罗纳尔多挤出比赛之外。
• These ploys, they say, served to keep the details of a patent secret while allowing him to broaden its scope to encompass technologies invented and commercialized by others.
  他们指出，这些手段使专利详细内容无法公开，同时让他得以扩大权利围，将其他人所发明及商业化的技术给纳入。
• These and other soft power ploys have worked in tandem with political arm-twisting.
  在这些软实力技术运作同时，伴之以政治施压。
• This was a brazen attempt to create Muslim-Christian tensions, and similar to ploys in Iraq and Pakistan.
  这是一次厚颜无耻的尝试，目的是在穆斯林和基督教之间制造紧张局势，与伊拉克和巴基斯坦的阴谋类似。
• Men have a number of ploys which they use to make their inferiors feel awkward.
  男人们有一些用来使下级感到局促不安的手段。